A grandfather laughing as he reads a picture book with his granddaughter while his daughter looks on

Long-term care planning, with heart

You've planned for retirement.
Now protect it.

One day, someone you love may have to decide how to pay for your care. FAN Plan LTC helps you make that decision now — calmly, clearly, and with love — so they never have to make it in a crisis.

Guided by Kirk Lofberg, CLTC · Serving New Jersey, New York & Florida

7 in 10

people turning 65 will need some form of long-term care

$100K+

a year is what a private nursing-home room can cost today

Most

long-term care isn't covered by Medicare or regular health insurance

An adult daughter gently holding her elderly mother's hands across a kitchen table

“I just want to be her daughter again — not her nurse, not her accountant.”

It usually starts with a phone call

A fall. A diagnosis. A quiet moment when you realize things have changed.

Nobody plans to need help getting dressed in the morning. But when that day arrives, the hardest part usually isn't the care itself — it's what it does to the people around you.

Your daughter takes the calls at work. Your son starts looking at what the house might sell for. Your spouse stops sleeping. And the savings you spent a lifetime building start to slip away, month after month.

It doesn't have to go that way. A plan made today turns that phone call into a conversation about care — not about money.

Without a plan, someone always pays.

Here's what's quietly at risk when long-term care isn't planned for.

Your savings

Decades of careful saving can disappear in a few years of care bills — faster than anyone expects.

Your home

The house where you raised your family can become the thing that gets sold to pay for care.

Your children

Adult kids step back from careers and their own families to become caregivers and bill-payers.

Your marriage

A healthy spouse can be stretched to the breaking point — emotionally, physically, financially.

Two futures

The same diagnosis. Two very different stories for your family.

If you wait

  • Care decisions made in a hospital hallway
  • Retirement savings drained to pay the bills
  • The family home sold or mortgaged
  • Kids juggling jobs, their own kids, and your care
  • Fewer choices about where and how you live

With a FAN Plan

  • Care chosen calmly, on your terms
  • Your nest egg protected and passed on
  • The house stays in the family
  • Your kids get to just be your kids
  • Quality care at home or wherever you choose

How it works

From “what if?” to “we're covered” in three gentle steps.

No guesswork, no generic policies, no pressure. Just a clear, personal picture of your future — and a plan to protect it.

01

See your future clearly

Our AI forecast, powered by Waterlily, looks at your health, family history and finances to show what care could actually cost your family — not a national average. Available for ages 40–75; ages 76–85, we'll plan with you directly.

Get my Waterlily report
02

Talk with a real person

Schedule a call with a long-term care coverage advisor who listens first. We talk about the people you love, what you want to protect, and what keeps you up at night.

03

Get a plan built around your life

Traditional, hybrid life or annuity-based coverage — we design the protection that fits your family and budget, then stay with you through claims if the day comes.

The strategy most families never hear about

The money you've already saved can protect you — tax-free.

The Pension Protection Act of 2006 opened one of the most powerful — and most overlooked — ways to fund long-term care. Instead of finding new money, you can put the money you already have to work protecting the people you love.

Move money without a tax hit

Transfer funds from existing life insurance or annuities into long-term care protection without paying tax on the gains.

Receive care benefits tax-free

Qualified long-term care benefits are generally paid free of federal income tax, so every dollar goes further.

Keep the rest of your legacy intact

Repurpose assets you already own to cover care, so what you meant to leave your family actually reaches them.

A hypothetical example

Same $150,000 annuity. Two very different outcomes.

  • Original savings
  • Tax-deferred growth
  • Lost to tax
  • Added care coverage
Hypothetical illustration, not a quote. Assumes a 24% federal tax bracket; in a 32% bracket the tax would be about $16,000. Some fixed annuities with long-term care benefits multiply the contract value 2× or 3× for qualified care, depending on underwriting; benefits are subject to monthly maximums, and growth is generally federal income tax-free only when used for qualified long-term care. Exchanging an existing policy isn't right for everyone. Surrender charges and other costs should be weighed first.
An older couple wrapped in a blanket on their porch swing at sunset

A note from Kirk Lofberg, CLTC

“Long-term care planning isn't really about insurance. It's about making sure the people you love get to keep loving you — without the weight of the bills.”

Every plan we build starts with your family's story. Our long-term care coverage advisors walk beside you from the first question to the day you might need to file a claim.

Honest answers

The questions families ask us most

What is long-term care, really?

It's help with everyday life — bathing, dressing, eating, moving around — at home, in assisted living or in a nursing home, after an illness, injury, dementia or simply aging. Health insurance and Medicare generally don't pay for it over the long run. At its core, long-term care creates an income stress for you and your family. A plan removes that stress.

Why should I plan now instead of later?

Because the best time to protect your family is while you're healthy. Premiums are lower, more options are available, and your retirement savings stay intact. Wait too long and a single diagnosis can make coverage expensive or unavailable.

How do I know if I need it?

We start with a personal risk assessment — your health, your family history and your projected care needs. If coverage doesn't make sense for you, we'll tell you honestly.

What does a plan actually give my family?

Choices instead of crisis. Your loved ones get quality care when it matters, your assets stay protected, and the people you love get to remain your spouse, your kids and your grandkids — not your full-time caregivers.

What does a consultation cost?

A conversation about coverage is free. For deeper work on LTC payouts and tax strategy, we offer a dedicated LTC Payout & Tax Consultation for $150.

Secure your legacy

Let's protect your spouse in retirement.

Tell us a little about your family and answer a few health and financial questions. Then pick a time that works for you, and your advisor will come to the call ready with real options.

info@fanplanltc.com

Serving New Jersey, New York & Florida

Who are you protecting?
What would you like to book?

You'll choose a date and time right after answering the questions below.

Help us prepare for your callA few health and financial questions so your advisor can come ready with real options.
Your health
Your finances

What do you already have in place? *

Broad ranges are all we need. Please don't include policy numbers, account numbers or Social Security numbers.

Your information stays private and is used only to guide your plan. No obligation, no pressure.